New Site Coming Soon
Marc Engel
Research Consultant, Moderator, Facilitator, Speaker, Writer
Founder & Principal, Engel Research Partners
Deeply human.™
For over 25 years, I’ve been a trusted partner to companies across multiple industries: creative agencies, marketing and research companies around the world; political consulting firms; social, educational and cultural organizations; and professional associations.
My role is to help you unearth insights that reveal possibilities, reframe issues or challenges, and unlock opportunities — all while staying focused on the human beings involved.
I moderate focus groups and conduct interviews that serve clients’ strategic goals and research objectives. For full-service projects, I lead the process from start to finish - defining the objectives, designing the approach that best suits the research inquiry, preparing the screener and discussion guide, summarizing key findings, and developing the recommendations on how to apply the insights.
My research work includes brand identity, positioning and whitespace exploration; concept, product & packaging development; communications testing; and more. I work with outstanding field directors, recruiting partners and other specialists to assemble just the right team for each project.
For a lighter look at what I do, please enjoy this video (with apologies to INXS and Bob Dylan.)
Client Testimonials
-
“Marc is the best I’ve ever seen at making people comfortable to express what they really think, feel and want. People go from research respondents to individual humans when he’s leading a discussion — making the insights he generates that much richer and more useful.”
—Founder, First Person Strategy
-
“Marc has that rare ability to extract critical insights while understanding how they impact mission-critical business initiatives. He creates a comfortable environment utilizing a combination of humor and wit that made even the most difficult participants express their feelings. Marc is excellent into distilling what people say into what they MEAN and that’s a big difference.”
—Vice President, Tendo Communications
-
“Marc has an amazing gift to connect with people across cultural, religious, age/life-stage boundaries – with empathy at the heart of it all. He transcends and deep dives into the essence of humanity, exploring complex issues through humor. He brings to life the things that connect us as people.”
—Chief Insights Officer, NuThinking, Inc.